Customer Story
Customer Story

How NCRMA gained an early edge in policy advocacy with Roboro

How NCRMA gained an early edge in policy advocacy with Roboro

NCRMA team
NCRMA team
NCRMA team

About NCRMA

The leading voice of North Carolina’s retail community.

The North Carolina Retail Merchants Association (NCRMA) is one of the state’s most influential business advocacy organizations, representing thousands of retailers - from independent specialty shops to national chains.


Its government relations team leads on myriad issues critical to the industry, including alcohol and tobacco laws, taxation, emergency management, healthcare and Medicare, utilities, law enforcement, and workers’ compensation.


For decades, NCRMA has been a trusted voice for North Carolina’s retail community, championing smart, balanced policies that strengthen the state’s economy.

andy ellen headshot

“Roboro helps us multiply our efforts and extend our impact at the General Assembly."

“Roboro helps us multiply our efforts and extend our impact at the General Assembly."

“Roboro helps us multiply our efforts and extend our impact at the General Assembly."

“Roboro helps us multiply our efforts and extend our impact at the General Assembly."

Andy ElleN, President & General Counsel, NCRMA
Key Results

3x time advantage

Accessed new legislative intel hours before others

8+ hours saved per week

Eliminated manual research and tracking tasks

2 amendments shaped

Drove stronger advocacy outcomes through faster coordination

The challenge 

The challenge 

The challenge 

NCRMA’s government relations team is on the front lines of advocacy - navigating the fast pace and complexity of the North Carolina General Assembly, including challenges like:


  • VAST LEGISLATIVE SCOPE: Because so many laws impact the retail industry, the NCRMA must stay attuned to an enormous range of legislative and regulatory actions.

  • CONSTANT INFORMATION FLOW: Staying on top of hundreds of fast-moving bills and committee discussions requires constant monitoring and coordination. Keeping members across various retail segments informed of critical updates for their industry also requires significant time and effort.

  • UNPREDICTABLE PRIORITIES: Issues like emergency management and hurricane response can emerge suddenly, requiring NCRMA to pivot quickly and mobilize members on short notice.

Why NCRMA chose Roboro

Why NCRMA chose Roboro

Why NCRMA chose Roboro

They chose Roboro because the platform:


  • FIRST TO KNOW: Roboro surfaces predictive, real-time, customized alerts for the key policy areas that matter most to their members.

  • PROACTIVE INSIGHTS: Generates transcripts of committee meetings as they happen, and instant bill summaries, impact analyses, and bill research as soon as new versions are released – when they can have the greatest impact.

  • ACTIONABLE REPORTS: Delivers automated custom reporting to keep their members informed of the latest legislative activity.

  • TIME-SAVING INTERFACE: Offers a clean, easy-to-use interface that saves the team time while boosting coverage.

Andy Ellen

“Roboro helps us multiply our efforts and extend our impact at the General Assembly. We’re now equipped to be in more places at once, stay ahead of key developments, and focus more of our time on the strategies that make the biggest difference for our members.” 

“Roboro helps us multiply our efforts and extend our impact at the General Assembly. We’re now equipped to be in more places at once, stay ahead of key developments, and focus more of our time on the strategies that make the biggest difference for our members.” 

“Roboro helps us multiply our efforts and extend our impact at the General Assembly. We’re now equipped to be in more places at once, stay ahead of key developments, and focus more of our time on the strategies that make the biggest difference for our members.” 

“Roboro helps us multiply our efforts and extend our impact at the General Assembly. We’re now equipped to be in more places at once, stay ahead of key developments, and focus more of our time on the strategies that make the biggest difference for our members.” 

Andy Ellen
President & General Counsel, NCRMA

Roboro in action

Roboro in action

Roboro in action

With Roboro, NCRMA:


  • CUSTOMIZED THE PLATFORM for the numerous policy issues that impact their members.

  • ENGAGED FASTER on potentially high-impact bills, new actions, and calendar updates, freeing staff from manually combing calendars and updates.

  • COORDINATED MORE EFFECTIVELY across multiple moving bills, using real-time transcripts to stay on top of simultaneous meetings and streamline communication with legislators and members.

ncrma bills and calendar
Elizabeth Robinson

“Having access to real-time and archived committee transcripts has completely changed how we operate. With Roboro, we’re the first to know what’s happening, better prepared for every discussion, and able to do our jobs more effectively than ever.”

“Having access to real-time and archived committee transcripts has completely changed how we operate. With Roboro, we’re the first to know what’s happening, better prepared for every discussion, and able to do our jobs more effectively than ever.”

“Having access to real-time and archived committee transcripts has completely changed how we operate. With Roboro, we’re the first to know what’s happening, better prepared for every discussion, and able to do our jobs more effectively than ever.”

“Having access to real-time and archived committee transcripts has completely changed how we operate. With Roboro, we’re the first to know what’s happening, better prepared for every discussion, and able to do our jobs more effectively than ever.”

Elizabeth Robinson
Senior Vice President, Government Relations, NCRMA

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