NCRMA’s government relations team is on the front lines of advocacy - navigating the fast pace and complexity of the North Carolina General Assembly, including challenges like:
VAST LEGISLATIVE SCOPE: Because so many laws impact the retail industry, NCRMA must stay attuned to an enormous range of legislative and regulatory actions.
CONSTANT INFORMATION FLOW: Staying on top of hundreds of fast-moving bills and committee discussions requires constant monitoring and coordination. Keeping members across various retail segments informed of critical updates for their industry also requires significant time and effort.
UNPREDICTABLE PRIORITIES: Issues like emergency management and hurricane response can emerge suddenly, requiring NCRMA to pivot quickly and mobilize members on short notice.
They chose Roboro because the platform provides:
REAL-TIME INTELLIGENCE: Predictive, real-time, customized alerts for the key policy areas that matter most to their members - so they were the first to know.
PROACTIVE INSIGHTS: Transcripts of committee meetings as they happen, and instant bill summaries, impact analyses, and bill research as soon as new versions are released - when they can have the greatest impact.
ACTIONABLE REPORTS: Automated custom reporting to keep their members informed of the latest legislative activity.
TIME-SAVING INTERFACE: Clean, easy-to-use, and mobile-friendly interface that saves the team time while boosting coverage.

Andy Ellen
President & General Counsel, NCRMA
With Roboro, NCRMA:
CUSTOMIZED THE PLATFORM for the numerous policy issues that impact their members.
ENGAGED FASTER on potentially high-impact bills, new actions, and calendar updates, freeing staff from manually combing calendars and updates.
COORDINATED MORE EFFECTIVELY across multiple moving bills, using real-time transcripts to stay on top of simultaneous meetings and streamline communication with legislators and members.




