NCRMA’s government relations team is on the front lines of advocacy - navigating the fast pace and complexity of the North Carolina General Assembly, including challenges like:
- VAST LEGISLATIVE SCOPE: Because so many laws impact the retail industry, the NCRMA must stay attuned to an enormous range of legislative and regulatory actions. 
- CONSTANT INFORMATION FLOW: Staying on top of hundreds of fast-moving bills and committee discussions requires constant monitoring and coordination. Keeping members across various retail segments informed of critical updates for their industry also requires significant time and effort. 
- UNPREDICTABLE PRIORITIES: Issues like emergency management and hurricane response can emerge suddenly, requiring NCRMA to pivot quickly and mobilize members on short notice. 
They chose Roboro because the platform:
- FIRST TO KNOW: Roboro surfaces predictive, real-time, customized alerts for the key policy areas that matter most to their members. 
- PROACTIVE INSIGHTS: Generates transcripts of committee meetings as they happen, and instant bill summaries, impact analyses, and bill research as soon as new versions are released – when they can have the greatest impact. 
- ACTIONABLE REPORTS: Delivers automated custom reporting to keep their members informed of the latest legislative activity. 
- TIME-SAVING INTERFACE: Offers a clean, easy-to-use interface that saves the team time while boosting coverage. 

Andy Ellen
President & General Counsel, NCRMA
With Roboro, NCRMA:
- CUSTOMIZED THE PLATFORM for the numerous policy issues that impact their members. 
- ENGAGED FASTER on potentially high-impact bills, new actions, and calendar updates, freeing staff from manually combing calendars and updates. 
- COORDINATED MORE EFFECTIVELY across multiple moving bills, using real-time transcripts to stay on top of simultaneous meetings and streamline communication with legislators and members. 




