AI and the Future of Lobbying: How Top Lobbyists Stay Ahead in a Rapidly Changing Landscape
March 31, 2025

At Roboro, we’re fortunate to have frequent conversations with lobbyists, giving us valuable insight into their day-to-day challenges and opportunities. In these discussions, as we explore ways to apply technology to eliminate manual tasks, accelerate legislative research, and surface useful insights, one topic consistently comes up —how can AI be useful in government affairs, and how can lobbyists best leverage AI to drive impact?
This is not surprising. AI is transforming industries across the economy, yet within legal, government, and lobbying sectors, skepticism remains.
High-profile missteps—like attorneys citing fabricated case law generated by AI – have fueled concerns about reliability and accuracy. However, while caution is warranted, the right approach to AI can provide a game-changing edge for lobbyists and government affairs professionals.
If you’ve recently used ChatGPT, Microsoft CoPilot, or Google Gemini to help with daily tasks, you know the reality is clear: AI will transform lobbying and broader legal, public policy, and government-related professions. The question isn’t if - it’s how government affairs professionals can harness AI strategically to stay ahead.
In an industry where being the go-to source of timely, trusted legislative information is everything to clients, how can we integrate AI into a lobbyist’s daily workflow — in a way that is reliable, trustworthy, and truly adds value? Based on our conversations with leading lobbyists and decades of experience building AI virtual assistants for corporations and professionals, here’s what we’ve found:
Speed
The Fast-Paced World of Legislation
Legislation moves fast – and the pace is continuing to accelerate. For example, in the 2025-2026 session, in North Carolina alone, over 300 bills were filed in a single day on the day of the Senate bill filling deadline! Those bills added up to nearly 1 million words of new legislation – to read through them all would be the equivalent of:
Reading the New Oxford American Dictionary three times,
Reading the entire 7-book Harry Potter series, or
~74 hours (3 days!) of nonstop reading
In fact, if you are curious how many laws currently exist in the U.S., you’ll find that there is no answer, because the number of laws is constantly changing.
Bill language also evolves rapidly, significant amendments are introduced with little notice, and multiple committee meetings are scheduled simultaneously. Missing a critical moment—whether it’s a bill advancing unexpectedly or a key committee discussion—could mean missing an opportunity to influence outcomes.
Because AI can be trained to instantly alert you to changes that specifically impact you or your clients, it can cut through the noise and act as your eyes and ears at the legislature, ensuring you stay on top of every significant event, no matter how large or small.
Scale
Why AI is a Game-Changer for Lobbyists

Another challenge for lobbyists is scale. Even with a large team, manually tracking bills, amendments, and committee actions in real-time is a Herculean task. Fortunately, this is where AI excels. Specifically, with Large Language Models (LLMs), generative AI (GenAI), and machine learning (ML), technology can not only track and monitor legislative activity but also interpret concepts, analyze bill language, and flag relevant changes instantaneously.
All too often, following legislation can feel like a “shell game.” Language shifts, provisions drop out of one bill and emerge months later in another, and strategies pivot unexpectedly. While human intuition and expertise remain irreplaceable, the latest advances in AI, when properly applied, allow machines to process, organize, and surface insights faster than any individual or team ever could. In this constantly changing environment, AI can now continuously monitor legislation and alert you to critical developments, ensuring you are the first to know, first to inform stakeholders and clients, and first to act – with speed and reliability.
Insights
Let Machines Do What Machines Do Best, So Humans Can Do What Humans Do Best
AI is already being leveraged across the legal profession to optimize research, analysis, client service, and success – from eDiscovery, to contract management, regulatory compliance, and even the public sector. Based on a recent study, “BCG estimates the productivity value of GenAI at $1.75 trillion annually across national, state or provincial, and local governments.”
Our goal isn’t to replace lobbyists — it’s to empower them. Machines are fantastic at handling repetitive tasks, and they'll keep doing them long after a human would stop out of boredom or exhaustion. But even with the incredible progress in AI, they still can’t carry on a real interactive conversation. That’s why we believe in letting AI handle the data-intensive, time-consuming tasks, freeing lobbyists up to focus on what they do best: building relationships, formulating strategies, crafting persuasive messaging, and having the right conversations at the right time.

Human connection, strategic thinking, and influence will always be at the heart of lobbying. AI simply ensures you have the right information at your fingertips when you need it most. “The biggest performance improvements come when humans and smart machines work together, enhancing each other’s strengths.” (Harvard Business Review study)
AI as Your Advocacy Advantage
This is why Roboro exists—not to build Terminators to replace humans, but to build Iron Man suits to support them. We equip government affairs professionals with the best technology to stay ahead, empowering them to be more efficient and effective. By embracing AI strategically, lobbyists can elevate their advocacy efforts, ensuring they are always in the know and positioned to make an impact when it matters most.
Want to learn more? Contact us or schedule a demo to see how Roboro and AI will supercharge your advocacy efforts.
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